Privacy Policy
Website: www.poolandspa.ph
Effective Date: May 5, 2026
Last Updated: May 5, 2026
1. Introduction
ASD Pools and Ponds PH Corp (“we”, “us”, or “our”) operates the website www.poolandspa.ph (the “Site”). We are committed to protecting your personal information and your right to privacy in accordance with the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines and its Implementing Rules and Regulations.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or make a purchase. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.
2. Who We Are (Data Controller)
The data controller responsible for your personal information is:
ASD Pools and Ponds PH Corp
2nd Floor, Giuseppe Building
Paseo Saturnino, Ma Luisa Road, Banilad
6000 Cebu, Philippines
Phone: 0927 670 3551
Email: david@poolandspa.ph
Website: www.poolandspa.ph
3. Information We Collect
3.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Create an account or register on our Site
- Place an order or make a purchase
- Fill out a contact or enquiry form
- Subscribe to our newsletter or marketing communications
- Contact us for customer support
This information may include your full name, email address, phone number, billing and shipping address, and details of your enquiry or order.
3.2 Payment Information
We do not collect or store your payment card details directly. All payment transactions are processed through a third-party payment gateway. Your financial information is governed by that provider’s privacy policy and security standards. We receive only a transaction reference and order confirmation from the payment processor.
3.3 Information Collected Automatically
When you visit our Site, we and our third-party service providers may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system
- Pages viewed, time spent, and links clicked
- Referring URLs
- Device identifiers
This information is collected through cookies, web beacons, and similar tracking technologies, including Google Analytics 4 (GA4).
4. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfil your orders, including sending confirmations and updates
- To respond to your enquiries, contact form submissions, and customer service requests
- To operate, maintain, and improve our website and services
- To send transactional communications (e.g. order receipts, shipping notifications)
- To send marketing communications where you have opted in, which you may unsubscribe from at any time
- To analyse website usage and user behaviour through GA4 for business intelligence and website optimisation
- To detect, prevent, and address fraudulent transactions or technical issues
- To comply with applicable laws, regulations, and legal obligations
5. Legal Basis for Processing
Under the Data Privacy Act of 2012, we process your personal data on the following grounds:
- Contractual necessity: to process your orders and deliver our services
- Legitimate interests: to improve our website, prevent fraud, and analyse usage
- Consent: for marketing communications and non-essential cookies, where your consent has been obtained
- Legal obligation: where processing is required by applicable Philippine law
6. Cookies and Tracking Technologies
6.1 Essential Cookies
Required for the Site to function correctly, including WooCommerce cart and session management. These cannot be disabled.
6.2 Analytics Cookies (Google Analytics 4)
We use GA4 to understand how visitors interact with our Site. GA4 collects anonymised usage data including page views, session duration, and traffic sources. This data is processed by Google LLC. You can opt out of GA4 tracking at https://tools.google.com/dlpage/gaoptout.
6.3 Functional and Marketing Cookies
These cookies may be set by WordPress plugins or third-party tools to support site functionality or retargeting. You may manage your cookie preferences through your browser settings.
Most browsers allow you to control cookies through their settings. Please note that disabling certain cookies may affect the functionality of our Site.
7. Sharing Your Personal Information
We do not sell, rent, or trade your personal information to third parties. We may share your information with:
- Payment gateway providers: to process your transactions securely
- Shipping and logistics partners: to fulfil and deliver your orders
- IT and website service providers: including WordPress hosting and WooCommerce infrastructure
- Analytics providers: including Google LLC for GA4 data processing
- Legal and regulatory authorities: where required by Philippine law or court order
All third-party service providers are required to handle your data in accordance with applicable privacy laws and our instructions.
8. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:
- Order and transaction records: retained for seven (7) years for tax and regulatory compliance
- Contact form submissions: retained for up to two (2) years
- Marketing preferences: retained until you withdraw consent or unsubscribe
- Analytics data: subject to Google Analytics retention settings (default: 14 months)
When personal data is no longer required, we will securely delete or anonymise it.
9. Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, alteration, or disclosure. These measures include SSL/TLS encryption for data transmitted to and from our Site, secure hosting infrastructure, and access controls limiting who can view your data.
However, no method of transmission over the internet or electronic storage is entirely secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.
10. Your Rights Under Philippine Data Privacy Law
Under the Data Privacy Act of 2012, you have the following rights regarding your personal information:
- Right to be informed: to know how your data is being collected and used
- Right to access: to request a copy of the personal data we hold about you
- Right to correction: to request correction of inaccurate or incomplete data
- Right to erasure: to request deletion of your personal data, subject to legal obligations
- Right to object: to object to the processing of your data for specific purposes
- Right to data portability: to receive your data in a structured, commonly used format
- Right to file a complaint: to lodge a complaint with the National Privacy Commission (NPC) of the Philippines
To exercise any of these rights, please contact us using the details in Section 2. We will respond to your request within thirty (30) days.
11. Children’s Privacy
Our Site is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.
12. Third-Party Links and Services
Our Site may contain links to third-party websites or integrate third-party services (such as payment gateways and social media platforms). We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access through our Site.
13. International Data Transfers
Some of our service providers, including Google (GA4), may process your data outside the Philippines. Where this occurs, we ensure that appropriate safeguards are in place to protect your information consistent with the requirements of the Data Privacy Act of 2012 and its implementing regulations.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The updated policy will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Continued use of our Site after any changes constitutes your acceptance of the updated policy.
15. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Privacy Officer at:
ASD Pools and Ponds PH Corp
Attn: Data Privacy Officer
2nd Floor, Giuseppe Building
Paseo Saturnino, Ma Luisa Road, Banilad
6000 Cebu, Philippines
Phone: 0927 670 3551
Email: david@poolandspa.ph
You also have the right to lodge a complaint with the National Privacy Commission of the Philippines at www.privacy.gov.ph.

